Privacy Policy
Last Updated: August 2026
Welcome to Dr. S. Roy's SMILE Dental Clinic ("we", "our", or "us"). We are committed to protecting the privacy and confidentiality of our patients and website visitors in Jalpaiguri and North Bengal, in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian law.
1. Information We Collect
We collect information necessary to provide safe and effective dental care, and to operate our website and online booking channels, including:
- Personal Details: Name, age, phone number, address, email.
- Health History: Medical conditions, allergies, and past dental treatments.
- Digital Records: X-rays (RVG/IOPA/OPG/CBCT), intraoral photos, intraoral scans, and facial photographs for Digital Smile Design (DSD) or treatment planning.
- Website & Booking Data: Information you submit through our appointment or online consultation forms, and messages sent via WhatsApp.
- Website Usage Data: We use Google Analytics (via Google tag) to understand how visitors use our website — such as pages viewed and general location — to improve our services. This does not identify you personally.
2. Patient Consent & Confidentiality
All personal, medical, and dental information is collected with the patient's consent and is used strictly for diagnosis, treatment, and follow-up care.
- Medical Records: All records are maintained confidentially and accessed only by authorized clinical staff.
- Clinical Photographs & Videos: Photographs or digital records captured for treatment planning are never shared publicly without explicit, separately-documented patient permission. Where patients consent to marketing or educational use, we default to anonymized use unless the patient has specifically authorized identifiable (named) use for a stated purpose.
- Withdrawal of Consent: You may withdraw marketing/promotional consent at any time by contacting us — this will not affect your ongoing or future treatment.
3. Use of Information
Your data is used only for:
- Scheduling and confirming appointments, including online video consultations.
- Creating personalized treatment plans (e.g., Implants, Braces, Smile Makeovers).
- Maintaining medical and dental records in accordance with applicable professional and ethical guidelines in India.
- Understanding and improving website performance (via anonymized analytics).
- Responding to enquiries made via our website, WhatsApp, or social media channels.
4. Third-Party Services We Use
To operate our website and communicate with patients, we use the following third-party platforms, each governed by its own privacy policy:
- Google Analytics — website usage statistics.
- WhatsApp Business — appointment booking and patient communication.
- YouTube, Instagram, Facebook — for educational and promotional content, where a patient has provided separate marketing consent.
- GitHub Pages — our website hosting provider.
We do not sell, trade, or rent your personal identification information to third-party marketing agencies.
5. Data Protection & Security
We implement reasonable security measures to protect your data. Access to patient data is limited to authorized personnel only. We review our data handling practices periodically to ensure continued compliance and patient safety.
6. Your Rights (Under the DPDP Act, 2023)
As a data principal under Indian law, you have the right to:
- Request access to the personal data we hold about you.
- Request correction or updating of inaccurate or incomplete data.
- Request erasure of your data, subject to our legal obligation to retain clinical records for the period required by applicable medical regulations.
- Withdraw previously given consent (e.g., for marketing use of photographs) at any time.
- Raise a grievance regarding how your data has been handled (see Section 8, Contact Us).
7. Medical Disclaimer
The content on our website and social media channels, including any AI-assisted or AI-generated educational content, is for general educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your dentist or other qualified health providers with any questions you may have regarding a medical condition.
8. Contact Us / Grievance Redressal
9. Jurisdiction
This Privacy Policy is governed by the laws of India. Any disputes arising in connection with this policy or our services shall be subject to the exclusive jurisdiction of the courts and consumer fora located in Jalpaiguri, West Bengal.